The Modern Cash Pay Model Where Modalities Shine
Presented by Dr. John O’Connor and Dr. Charlie Annunziata
May 19, 2026
10 AM, 1 PM, 5 PM, or 8 PM Eastern
The Modern Cash Pay Model Where Modalities Shine
Join chiropractors, Dr. John O’Connor, Chief Performance Officer for Medray Laser & Technology, and Dr. Charlie Annunziata, on May 19, for an engaging peer-to-peer discussion about ways to drive practice growth. The team will share an in-the-trenches approach to using class IV laser therapy as a cash revenue driver in a structured, performance-based cash care model.
Dr. John O’Connor will share his own health journey and how laser therapy helped him overcome chronic pain to take control of life. He will discuss how his own personal victory with energy and regenerative modalities changed his approach to practice.
During the webinar, you’ll get real-world takeaways that you can integrate into your practice immediately to drive cash-pay revenue. The team will share how to use laser therapy as a strategic care component, not a nice-to-have add-on that drives clinical outcomes. You’ll also learn tactical implementation and workflow tips that make laser therapy a strong driver of practice growth.
Participants will learn
- What photobiomodulation (PBM) is and its role in modern chiropractic care
- Where laser therapy fits within your current treatment model
- Workflow strategies to improve outcomes and reduce staff burden
- Practical use of hands-free laser therapy in daily workflows
- A framework for integrating laser therapy into a cash-based model