A Practice Owner's Guide to Bundling Cash-Pay Modalities
Presented by Dr. John O’Connor and Dr. Charlie Annunziata
September 24, 2026
10 AM, 1 PM, 5 PM, or 8 PM Eastern
The Modern Cash Pay Model Where Modalities Shine
Join chiropractors Dr. John O’Connor, National Performance Coach for Medray Laser & Technology, and Dr. Charlie Annunziata on September 24th as they break down how top-performing practices are bundling Class IV laser therapy and shockwave therapy into a standalone, cash-pay treatment vertical; not an add-on to chiropractic or PT, but a service line of its own. In this real, unscripted conversation, O’Connor shares the exact framework he uses to sequence laser and shockwave based on tissue state, how hands-free laser technology lets providers treat multiple patients at once without adding staff overhead, and why treating conditions like shoulder, knee, and foot/ankle pain (what he calls “the Power Three”) opens up cases most practices are currently referring out.
You’ll also hear a real patient case, a post-surgical ACL patient who’d stagnated with traditional physical therapy, walked through step by step: what the initial exam showed, why laser and shockwave were sequenced the way they were, and the exact language O’Connor used to explain the plan so the patient understood the “why” behind every visit. It’s a candid look at how to introduce these modalities without a sales pitch, using education and testimonials instead of packages and pressure.
Register now and learn:
- The "not-an-add-on" positioning that separates practices charging premium cash-pay rates from those still bundling laser and shockwave into their chiropractic pitch
- A simple framework for sequencing laser and shockwave based on tissue state — so you're not guessing which modality goes first
- The real ROI of hands-free laser therapy — treat multiple patients simultaneously without adding a technician to your payroll
- A full patient case study, start to finish, showing how combined modalities accelerated recovery where traditional PT had stalled
- Word-for-word language for explaining these treatments to patients so they understand the value; without feeling sold to
