If you have a cash based chiropractic practice, service diversity should be one of your focus areas this year. Service diversity enables you to expand the care you are offering current patients and at the same time have new care offerings that can be used to attract new patients. In a competitive care landscape, this is how your clinic can stand-out.
Let’s take a look at 3 strategies for growing your cash based medical practice by embracing a holistic approach to chiropractic care with a menu of complementary treatment options.
1. Add Acoustic Wave Therapy (AWT)
Patients are always intrigued by new technologies and many are enthusiastically singing the praises of this cutting-edge non-invasive treatment option. The Medray Medwave Softshock is an electromagnetic radial pressure shockwave device that promotes cellular regeneration and pain relief with acoustic shockwave energy. One of the latest trends in chiropractic care, electromagnetic radial shockwave treatments are used to accelerate healing in both acute and chronic cases. Softshock uses alternating waves of quickly increasing pressure and negative pressure to treat diverse body areas (shoulders, feet, back, thighs, and so on) that are experiencing chronic pain. While this technology is effective on its own, it can also be used in conjunction with Class IV “hot” laser therapies to greatly increase the potential for positive outcomes in many patients.2. Go Hands-Free With Class IV Laser Therapy
Hands-free laser therapy has long been on the list of “wants” from cash based chiropractic practices. Thanks to Medray, chiropractors can now move it to their list of services offered. S.T.A.R. is a revolutionary Class IV hands-free laser therapy system. Utilizing the proven therapeutic value of the Medray Quad laser and Supermax laser, S.T.A.R. enables you to program a treatment in minutes and then complete the job unsupervised, giving you more time to help more patients. Medray is the only company to hold a patent on such technology.3. Improve Patient Education
When patients have a question — about an injury or a treatment — they are most likely to turn to a search before calling their care provider. To aid in their education, and help them get the right information, Medray has created a complete marketing toolkit for a cash based medical practice to use. It contains all of the advertising and marketing messages a clinic needs to help meet patients, and prospective patients, where they are in their care journey.Remember to Focus on Patients, Not How Something Works
Medray lasers have been developed with a number of user-first features including:- Treatment presets
- Predetermined dosage parameters (i.e. time, frequency, power, and wavelengths)
- Set pulse widths and chronicity