3 strategies to grow your cash-based chiropractic practice

If you have a cash based chiropractic practice, service diversity should be one of your focus areas this year. Service diversity enables you to expand the care you are offering current patients and at the same time have new care offerings that can be used to attract new patients. In a competitive care landscape, this is how your clinic can stand-out.

Let’s take a look at 3 strategies for growing your cash based medical practice by embracing a holistic approach to chiropractic care with a menu of complementary treatment options.

1. Add Acoustic Wave Therapy (AWT)

Patients are always intrigued by new technologies and many are enthusiastically singing the praises of this cutting-edge non-invasive treatment option. The Medray Medwave Softshock is an electromagnetic radial pressure shockwave device that promotes cellular regeneration and pain relief with acoustic shockwave energy. One of the latest trends  in chiropractic care, electromagnetic radial shockwave treatments are used to accelerate healing in both acute and chronic cases.

Softshock uses alternating waves of quickly increasing pressure and negative pressure to treat diverse body areas (shoulders, feet, back, thighs, and so on) that are experiencing chronic pain. While this technology is effective on its own, it can also be used in conjunction with Class IV Class IV “hot” laser therapies to greatly increase the potential for positive outcomes in many patients.

2. Go Hands-Free With Class IV Laser Therapy

Hands-free laser therapy has long been on the list of “wants” from cash based chiropractic practices. Thanks to Medray, chiropractors can now move it to their list of services offered. S.T.A.R. is a revolutionary Class IV hands-free laser therapy system. Utilizing the proven therapeutic value of the Medray Quad laser and Supermax laser, S.T.A.R. enables you to program a treatment in minutes and then complete the job unsupervised, giving you more time to help more patients. Medray is the only company to hold a patent on such technology.

3. Improve Patient Education

When patients have a question — about an injury or a treatment — they are most likely to turn to a search before calling their care provider. To aid in their education, and help them get the right information, Medray has created a complete marketing toolkit for a cash based medical practice to use. It contains all of the advertising and marketing messages a clinic needs to help meet patients, and prospective patients, where they are in their care journey.

Remember to Focus on Patients, Not How Something Works

Medray lasers have been developed with a number of user-first features including:

• Treatment presets
• Predetermined dosage parameters (i.e. time, frequency, power, and wavelengths)
• Set pulse widths and chronicity

With baseline treatment parameters in place, it’s easier and faster to get a patient to their preferred treatment level. This is a benefit to a cash based clinic as it helps them to see more patients in a day.

“But How Does That Machine Work?”

While it can be great to learn about new trends in chiropractic care, the required training is always a top concern. Practitioners always want to make sure they’re comfortable and confident in operating a new piece of equipment. When it comes to using laser therapy in chiropractic care, Medray devices are so intuitive that it’s even possible to get started in minutes. Our industry experts have developed a complete, straightforward training and certification course. You’ll become certified in the technical “how-to’s” of equipment operation, but the science behind laser therapy as well.

Grow With Medray

If you have a cash based chiropractic practice, you can feel like you spend more time building the business than you do caring for patients. Adding new treatment options and patient services can enable you to flip your focus back to patient care. Those options and service trends in chiropractic care are easily accessible through Medray. Contact them today to learn how they can help you grow your cash based chiropractic practice.